There is no substitute for face-to-face interactions, but virtual and hybrid meetings and events are an effective way to reach a broad audience and maximize your investment. They provide a…

According to our newly released 2020 Meetings & Events Forecast, the attendee experience continues to grow in focus with meeting owners and planners, indicating that they spend more time focused…

Looking into 2020, meeting professionals are “very optimistic” about the meetings and events industry, according to the 2020 Meetings & Events Forecast. Even as some analysts are warning of a…

Similar to how the business travel industry has been adapting to an expanding millennial workforce, meetings and events also are being modified to appeal to this generation, now in their…

What cities in the world are the best for business meetings? American Express Global Business Travel’s Meetings & Events division answers that question in its newly released 2019 Global Meetings and…

As the 2019 Global Meetings and Events Forecast produced by American Express Global Business Travel’s Meetings & Events division reveals, the industry is settling into a new normal after getting…

Using incentive trips not only can motivate employees to hit certain sales or service goals but also can boost a company’s brand and its recruitment and retention efforts. But what…

In 2018, meeting planners are putting a dedicated focus on attendee experience (over scale). So, finding the right event space across North America is more important now than ever before….

Whether meetings professionals see budgets increasing or holding steady, across regions they agree that attendee experience is the priority moving forward.  Cuts in off-site evening events and optional activities could be…

In 2018, the meetings and events industry across North America will continue to thrive! We see an increasing focus on attendee experience, and companies will continue managing their meetings investment…