Our 12th annual Global Meetings and Events Forecast is based on a survey of 580 meetings and events professionals from around the world and interviews with industry leaders. The survey ran in May and June 2022. Respondents represent corporations, associations, buyers, and suppliers from five continents and 23 countries. The result is a statistically and globally representative picture of the 2023 meetings and events industry.
The research report brings optimism for growth centered on dramatic improvements in technology and a renewed focus on sustainability, wellness, and inclusivity. With almost half of organizations operating with a dispersed workforce, the 2023 Forecast shines a light on the vital role of in-person meetings for building corporate culture.
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The mood among meeting professionals is positive and also overwhelmed. The return to in-person meetings is happening more rapidly and at a greater volume than expected; however, the numbers are expected to stabilize in 2024. Survey respondents are very optimistic about the health of the meetings and events industry next year while organizations clearly appreciate the need to bring people together face-to-face and are willing to spend the money to do it.
Gain insight into key global and regional trends and activities shaping the meetings and events industry in 2023. In our 2023 Global Meetings and Events Forecast, you will learn about the overall industry outlook on the changing workplace trends and increased focus on diversity and sustainability. Including how meeting management policies reflecting corporate messaging and branding on DE&I and green practices are being adopted and applied to all types of events. The research report also explores how planners across all regions are implementing strategies to both strengthen corporate culture and meet their organization’s goals.
As more organizations implement formal diversity, equity, and inclusion (DE&I) policies, meeting owners are being tasked with safeguarding that their programs are tied into the overall corporate strategy. When we talk about safety in terms of meeting planning, we usually refer to it from a macro perspective, thinking about things that could affect all attendees: terrorism, weather, health, etc. But increasing DE&I also means making sure individual attendees are safe at a personal level, based on their specific circumstances and requirements.
As organizations become more proactive about understanding the value of their meeting programs, it is more important than ever to implement formal meeting management policies that cover the what, why, and how of meeting planning. Working with an integrated travel and meetings management company can help.