Jason Geall knows what it takes to grow a business. Before joining American Express Global Business Travel (GBT), he helped a small company, Student Room, build its employee base from 12 to 70 people. Upon his departure, the site had 4.5 million registered students and was one of the biggest sources of university information in the UK.
Today, the senior vice president and general manager shares some of the lessons he’s learned over the years as part of a special series GBT has created for small- to medium-sized enterprises. One piece of advice he has that many companies learned this past year: the importance of financial flexibility and proactive cash management.
“If the events of 2020 taught us anything, it was to be prepared,” he said. “For many of us, this came down to our cash position, making decisive and hard decisions to preserve cash and being able to access cash when needed. I think moving forward, most emerging businesses will have a greater sense of the importance of liquidity and cash flow.”