As chief people officer at American Express Global Business Travel (GBT), Patti Huska keenly understands how people are the foundation of a company’s success and what businesses need to do to attract and retain top talent.

In connection to a special series GBT has created for small- to medium-sized enterprises, she offers some lessons she’s learned throughout her career on creating an environment where employees can thrive.

One suggestion she has for emerging businesses: Have a clear definition of your employee value proposition and tools that empower your workers.

“Attracting the best and quality employees is a challenge for any organization,” she said. “You may not have the benefit of a college campus, internship programs, etc. Have a clear definition of the value that you can provide an employee. Then have tools to help alleviate manual and administrative work so you can focus on growing your business.”

Read the full interview to discover what other tips she has for growing companies.