For the meetings and events industry, mobile apps have become a standard component at events. The surge in demand for virtual and hybrid events has created an increase in the number of virtual platforms and attendee engagement solutions on the market.

Embracing and integrating mobile event technology into an event strategy for virtual and hybrid events can help enhance attendee engagement and the experience overall. But determining which platforms align with the goals of a meeting program, company policies, and budget can be daunting.

Understanding how mobile technology has evolved will help meeting planners to determine the role of mobile event apps, clarify misperceptions, and ultimately raise engagement for events while maximizing their technology investment.

American Express Meetings & Events has created a report to help meeting planners gain insight into the true value of mobile apps – past, present, and future.

Download the paper here.