NEW YORK (Feb. 11, 2019) – American Express Meetings & Events , a division of American Express Global Business Travel (GBT), announced today it has expanded its attendee engagement portfolio via new partnerships with leading mobile event tool, Attendify, and the world’s first event marketing automation platform, Splash. With these new partners, American Express Meetings & Events clients now have a more robust suite of solutions available to improve attendee engagement.
Attendify offers technology solutions to American Express Meetings & Events customers with simpler meeting needs, including an intuitive app creator and a data analytics platform that enables meaningful engagement with attendees. Through these apps, attendees can access agendas and presentations, speaker and sponsor information, and more. These meeting apps are customizable, simple to build and easy to use.
Splash empowers event planners to seamlessly launch, promote, and scale sophisticated event programs through consolidated attendee management and customized event marketing. They can maximize the ROI of their events by driving the right people to them easily with Splash’s smart guest lists, responsive event pages and emails, and on-site check-in functionality. Splash also enables planners to capture real-time data and translate it into actionable insights.
“We are committed to helping our clients manage the complexities of an expanding technology landscape,” said Linda McNairy, Global Vice President, American Express Meetings & Events. “Our partnerships with Attendify and Splash broaden the options available to our customers as we continue to focus on the attendee experience.”
Both Attendify and Splash are available now and join DoubleDutch as key solutions within the Meetings MarketplaceTM, a vetted collection of American Express Meetings & Events’ technology solutions.
To learn more about American Express Meetings & Events’ Meetings Marketplace and partnerships, read here.
About American Express Global Business Travel
American Express Global Business Travel (GBT) is the world’s leading business partner for managed travel. We help companies and employees prosper by making sure travelers are present where and when it matters. We keep global business moving with the powerful backing of 16,000 travel professionals in more than 140 countries. Companies of all sizes, and in all places, rely on GBT to provide travel management services, organize meetings and events, and deliver business travel consulting.
Learn more at amexglobalbusinesstravel.com.
American Express Global Business Travel (GBT) is a joint venture that is not wholly owned by American Express Company or any of its subsidiaries (American Express). “American Express Global Business Travel,” “America Express Meetings & Events,” “American Express,” and the American Express logo are trademarks of American Express and are used under limited license.
About American Express Meetings & Events
American Express Meetings & Events, a division of American Express Global Business Travel, offers longstanding experience, expertise and leading capabilities spanning program implementation to budget optimization in order to deliver powerful meetings and events experiences for clients. The global team is focused on meetings and events sourcing, planning, contract negotiations, budgeting, expense management, reporting, and benchmarking, combined with strategic counsel and integration of leading technology. This end-to-end approach focuses on creating visibility, driving savings, and enabling effective meeting experiences.
With more than 50 years in the industry and presence in more than 100 countries, American Express Meetings & Events is uniquely positioned to manage meetings and events locally, regionally, internationally, and across the globe. The company’s broad capabilities meet the full spectrum of clients’ meetings and events’ needs. In 2017, GBT acquired events management agency, Banks Sadler. In 2018 GBT acquired travel management company, HRG, including its meetings and events division.
American Express Meetings & Events has been named for nine years consecutively to Meetings Net’s “CMI 25” list, an annual directory of the largest and most influential full-service meeting and incentive travel management companies focused on the US corporate meetings and incentives industry. To learn more about the services offered by American Express Meetings & Events, visit: https://www.amexglobalbusinesstravel.com/meetings-and-events/.