Global in-person event needed to be transitioned into a virtual event for its 970 attendees
The Meetings & Events planning team revised the program, including a new agenda, delivery method, technology solutions, content, entertainment, and virtual attendee engagement across
The mobile app generated over 71,100 minutes of engagements delivering 7,670 contact shares over 1,000 posts.
Since 2011, INTER[action] has been hosted as a marquee event to bring together colleagues and supplier partners within the meetings and events industry. This event is pivotal to drive growth across American Express GBT Meetings & Events and bring together industry peers. Within months of the 2020 event date, the American Express GBT Meetings & Events planning team transitioned the 3-day in-person event into a 2-day virtual event. Working with key executive stakeholders, the team developed a revised program, including a new agenda, delivery method, content, entertainment, and virtual attendee
Engagement for its 970 attendees across nine time zones.
HOW WE DESIGNED & PRODUCED THE EVENT
With attendee connections being critical to this event’s success, American Express GBT Meetings & Events coordinated multiple peer-to-peer connection points during the event. The team curated a cross-platform approach by utilizing partner technology via a mobile app and computer-based communications.
The mobile app generated over 71,100 minutes of engagements delivering 7,670 contact shares over 1,000 posts. Additionally, we implemented peer-to-peer lounges, a corporate social responsibility initiative, and a closing event driven by attendee submissions to deliver INTER[action]’s own “Funniest Home Videos Show”, complete with supplier prizes for the finalists.
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