We know that there will never be a substitute for face-to-face meetings and events, but in today’s climate, meeting planners need to be creative. This is where virtual and hybrid meeting and events come into their own – as an effective way to reach a broad audience and maximize investment, while engaging, inspiring and informing attendees.

Whether the audience is internal, partners, or customers, it is essential that a virtual and hybrid meetings and events approach is part of a company’s long-term strategy. So how can you provide audiences with a great experience with live-streamed or on-demand content?

The American Express Meetings & Events team recently created a best practice guide with eight considerations for the end-to-end lifecycle of your meeting or event. View more and download the report here.

We trust these insights will help you create highly interactive and engaging digital experiences.