Meetings Research and Insights

Gain Insights and Drive Programme Improvements

At American Express GBT Meetings & Events, we provide research and insights that combine detailed global meetings industry data analytics with the collective knowledge and thought leadership of our experienced team for informed decision making. Download our 2024 Meetings and Events Forecast here. To download full copies of our other research and insights papers, you will need to complete the form below.

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2024 Global Meetings & Events Forecast

Welcome to the 13th annual Global Meetings and Events Forecast. This year’s report delves into industry trends, from tech advancements and AI integration to sustainability and wellness. Discover the importance of strong partnerships and the enduring value of in-person meetings in fostering creativity, culture, and growth.

2023 Global Meetings and Events Forecast

Welcome to the 12th annual Global Meetings and Events Forecast. As we look to 2023, it’s an exciting time to be in this industry.

Understanding Your Attendees

Attendee engagement strategies that worked pre-2020 might not be applicable in the context of today’s health and safety concerns and the increased use of virtual and hybrid meetings. Personas can help meeting professionals understand their audience and deliver a successful event that resonates and drives behavior change. Get to know the 13 most common attendees for virtual, hybrid, and in-person meetings and events and how to best engage each one.

Hybrid Meetings Playbook

The hybrid meeting format offers many advantages as well as many challenges. Part 1 of this paper provides a step-by-step process for incorporating hybrid meetings into a Strategic Meetings Management Program. Part 2 offers key considerations and practical tips for planning hybrid meetings and events.

Unlock the True Value of Mobile Event Apps

Embracing and integrating mobile event technology into an event strategy for virtual and hybrid events can help enhance attendee engagement and the experience overall. Gain insight into the true value of mobile apps, past present and future.

On-Demand Webinar: 2021 Global Meetings and Events Forecast

Learn the key findings from our 10th annual Forecast, including global and regional trends and activities shaping the industry in 2021. Hear predictions for common meeting types, budgets, spend, hotel and meeting space availability, and more.

Virtual Attendee Personas

Understanding your virtual audience is key to delivering a successful event that resonates with them and drives behavior change. Engaging your distracted and possibly virtually numb attendees just got easier. We’ve outlined the seven most common virtual meeting attendee personas and provided tips on how best to engage each one.

8 Key Considerations to Create Engaging Virtual and Hybrid Meetings and Events

Whilst nothing compares to face-to-face interaction, virtual and hybrid meetings and events are an effective way to reach a broad audience and maximize your investment. Gain insight into event considerations to produce highly interactive agenda items and engaging digital experiences for your virtual or hybrid attendees.

Tech Guide: Virtual Meetings & Events

Learn the common virtual meeting technology types, which are easiest to execute, and the features and typical use cases of each one.

Virtual Meeting Planning Guide

Learn which types of meetings are easiest to transition to virtual, best practices on creating engaging content, and checklists to engage attendees before, during, and after the meeting.

In-Depth Look at the Event Experience: What Marketing Owners Want

This report explores key findings about how marketing event owners tackle some of the bigger issues – setting objectives, measuring outcomes, and designing unique experiences while balancing the realities of logistics and budget.

Asia Pacific Destination Report: Perceptions of Top 5 Cities

From the glistening islands of Indonesia, to the modern metropolises of Tokyo and Hong Kong, to the national treasures of Australia’s landscape, Asia Pacific delivers an option for every style, taste and manner of event. As interest in meetings and events in the Asia Pacific region grows, we surveyed meeting professionals across the region to understand perceptions.

Focus on the Why: How Branding Principles Can Guide Your Event Design

Learn how using key branding principles – brand essence, target audience profiling, and emotional and functional attributes – can help planners focus on the “why” and design effective and memorable events.

Understanding Your Attendees: The Key to Event Success

Understand event personas and personalities at a high level and gain insight into how your events can be tailored to meet attendees' varying needs.

Benchmarking Your Meetings Journey

Understand the stages of Strategic Meetings Management (individualised, consolidated, strategic and optimised), where the companies that were surveyed sit on the continuum and the benefits they are deriving from SMM.

China: How to Manage Compliant Meetings

Learn some of the specific areas to watch for when planning effective meetings in China to stay compliant and learn some basic next steps you can take to help mitigate meetings-related risk.

On the Horizon: Healthcare Trends to Watch

Gain insights across key areas of congress planning – attracting attendees, educational experiences and implications of next generation HCPs, technology, data and personalisation trends.

Mitigating Risk in Meetings: 2016 vs. 2013

Understand shifts in meeting planner and meeting owner activities and behaviors related to risk from previous study conducted in 2013  vs 2016.

Doctor’s Orders: The Physician’s Perspective on Meetings and Events

Gain insights into the elements of healthcare meetings that attract physicians today and what will  motivate them in the future.

Emerging Africa: Exploring Meetings on a Changing Continent

Discover factors making an impact on the selection of Africa as a meetings destination as it rises in prominence on the global business stage.

Protect Your Profits: Mitigating Meetings Risk in Life Science Companies

Gain insights from our exploration of meetings risk, understand key trends and identify gaps between leaders and meeting planners.

Great Expectations: The Evolving Landscape of Technology in Meetings

Determine expectations of meeting planners/owners and meeting attendees for virtual and social media in meetings.

Global Meetings and Events Forecast

Looking at 2024, meeting professionals have an optimistic view of the meetings market. Download our 2024 Global Meetings and Events Forecast to gain valuable insight into the world of meetings and events.

Download the Forecast

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