2021 Global Meetings and Events Forecast

Our 10th annual Global Meetings and Events Forecast shines a light on how the meetings and events industry will adapt in the year following the disruptions of 2020. We surveyed more than 560 meetings and events professionals and conducted interviews with 16 industry experts. Respondents represent corporations, associations, buyers, and suppliers on five continents and in 37 countries.

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Gain valuable insights into the world of
Meetings & Events in 2021

The Many Layers of Duty of Care

Global survey respondents provide insight into how they plan to keep attendees safe. This includes explicit language within meetings policies, destination and hotel selection criteria, and enhanced attendee communications.

Learn About Regional and Global Trends

Gain insight into  key global and regional trends and activities shaping the meetings and events industry in the coming year.  In our Forecast, you will learn about the overall industry outlook on the ability to manage and create engaging meetings, including technology enhancements, event design priorities, and maximizing budgets.  We will also explore the implications and recommended actions for meeting professionals.

The Year of Hybrid Meetings and Events

Hybrid delivery formats are positioned to be a catalyst for the return of in-person events. Survey respondents caution that planning a hybrid meeting can be equivalent to planning two separate meetings.

Meetings Management Policies Becoming More Robust

There is one silver lining to this period of disruption: companies are taking a closer look at their meetings management policies. Survey respondents share the components that have formal language in their policies.