2024 Global Meetings and Events Forecast
Our 13th annual Global Meetings and Events Forecast is a statistically and globally representative picture of what the meetings and events industry will look like in 2024. It is based on a June-July 2023 survey of more than 500 meetings and events professionals as well as interviews with industry leaders that represent corporations, buyers, and suppliers from five continents and 26 countries.
This year’s report highlights key trends in the industry, including remarkable improvements in technology as well as AI adoption, the increasing need to incorporate sustainability into meeting programs, and a deepened focus on wellness and inclusivity. Industry leaders believe strong partnerships will be foundational for meeting professionals to successfully navigate the rapidly changing landscape. Above all, in-person meetings continue to play a vital role in bringing people together to harness creativity, build corporate culture, and drive growth.
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Gain valuable insights into the world of Meetings & Events in 2024
Global Activity: Positive momentum continues
Meeting professionals see activity (and spending!) accelerating in 2024. Attendee numbers continue to rebound and companies are using external experts to make the most of their events. The mood among meeting professionals is positive and optimistic. Our survey also indicates the number of in-person events are still on the rise, with the majority of meetings being held in-person.
Regional and Global Trends
Gain insight into key global and regional trends and activities shaping the meetings and events industry in 2024. In our 2024 Global Meetings and Events Forecast, you will learn about the overall industry outlook on the changing workplace trends and increased focus on diversity and sustainability. Including how meeting management policies reflecting corporate messaging and branding on DE&I and green practices are being adopted and applied to all types of events. The research report also explores how planners across all regions are implementing strategies to both strengthen corporate culture and meet their organization’s goals.
7 actionable insights to elevate your meetings program
After reading all the insights from industry experts, key trends and predictions for 2024, it’s time to take action. This year’s Forecast has a dedicated section with practical takeaways that you can implement to improve your strategy and kick start your program’s evolution. From simple sustainability practices to methods of strengthening your partnerships, you will gain a comprehensive understanding of how to stay ahead of the trends.
Event marketing trends: Are you ready to impress your marketing stakeholder?
How closely do you work with your marketing stakeholders when you’re planning events? Do you know what’s important to them? To help meeting professionals, like you, better understand event marketers and their strategies, we surveyed more than 300 marketers and conducted an interview panel with marketing leaders. The results made it clear that marketers place a high value on events and are invested in their success. Learn the key trends and insights that matter most to your marketing stakeholders and better understand their strategies to enhance your partnerships.