The online world is colliding with the offline, rendering the smart-phone a remote control for life.
Three years ago, one may have hit a city street in the hopes of hailing a taxi. Today, ridesharing companies have made that ride a near certainty. These types of companies are creating a thin digital layer on the physical world’s taxi infrastructure, which is made up of cars, human drivers and roads. Users can see their car coming towards them on their phone at the same time that their real-life car is coming towards them in the physical world.