The Atlas

There is no substitute for face-to-face interactions, but virtual and hybrid meetings and events are an effective way to reach a broad audience and maximize your investment. They provide a…

According to our newly released 2020 Meetings & Events Forecast, the attendee experience continues to grow in focus with meeting owners and planners, indicating that they spend more time focused…

According to the 2020 Meetings & Events Forecast from American Express Global Business Travel, meetings and events professionals in Europe are generally optimistic about the industry in 2020, although this…

Looking into 2020, meeting professionals are “very optimistic” about the meetings and events industry, according to the 2020 Meetings & Events Forecast. Even as some analysts are warning of a…

Using incentive trips not only can motivate employees to hit certain sales or service goals but also can boost a company’s brand and its recruitment and retention efforts. But what…

According to this year’s Global Business Travel Forecast, 2018 will be a strong year for corporate travel worldwide. The outlook looks bright as economic conditions continue to strengthen, and growing…

In 2018, meeting planners are putting a dedicated focus on attendee experience (over scale). So, finding the right event space is more important now than ever before. Learn more about…

Whether meetings professionals see budgets increasing or holding steady, across regions they agree that attendee experience is the priority moving forward.  Cuts in meeting length and optional activities could be made…

In 2018, the meetings and events industry across Europe will continue to thrive! We see an increasing focus on attendee experience, and companies will continue managing their meetings investment strategically…

Every event attendee comes with their own perspective, goals and personality. From the Social Butterfly to the Reluctant Attendee, understanding these personalities at a high level can give insight into…

As part of the 2017 Meetings Forecast survey, companies participated in a benchmarking exercise where they were asked questions on their implementation, definition, and adoption of meetings management practices. Based…

Multinational organizations are increasing their presence across China, an economic growth zone. As a result, meetings activity is increasing in China. According to Transparency International’s Perception Index, China scored 40/100,…