According to the 2020 Meetings & Events Forecast from American Express Global Business Travel, meeting professionals in North America are expecting 2020 to be a strong year for meetings and events. Growth is predicted to be consistent and stable, and survey respondents indicate they are excited to make use of new technologies, from back-end systems that make bookings easier to client-facing software that enhances the on-site experience.
Strategic meetings management efforts are also paying off for the region, with respondents reporting a high level of adoption of meetings policies. As the meetings industry has matured, there are new areas of focus as well. Compliance, event disruption preparedness, and social issues like human trafficking were mentioned as factors that professionals need to consider.