You may have seen that the theme of this year’s Global Business Travel Association (GBTA) Convention was “Evolve”, which has special significance for us this year, too. Evolve has recently been announced as the brand identity of American Express Global Business Travel (GBT), as we undergo an exciting period of transformation.

Since becoming a standalone enterprise five years ago, and following our merging with HRG last year, we have begun focusing even more intently on who we are, why we do what we do and, yes, how we will evolve. All this contemplation has led to our transformation, which has ignited a deeper purpose for the work we do and the role we play to make sure your travelers can be present when and where it matters to help drive your business forward.

We’re delighted to share insights into the technology and service we’re so dedicated to providing to you and your company. With 8,000 travel counselors across the globe – whose sole mission it is to ensure the experience for your travelers is the best it can be – it’s safe to say that we’re right by your side, regardless of the size of your organization and the nature of your travel.

Read more about this transformation and what it means for you, your company and our people here.