In 2018, the meetings and events industry across Europe will continue to thrive! We see an increasing focus on attendee experience, and companies will continue managing their meetings investment strategically to host meetings and events that deliver on desired business outcomes.

This year, there also will be a steady and increasing investment as meetings are viewed more and more as growth enablers within organizations. As a result of this growth mindset, meetings and events will play a large role in marketing efforts in 2018.

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