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Looking into 2018, meeting professionals have an optimistic view of the meetings market. Conferences & Tradeshows and Sales & Marketing meetings tend to make up the greatest number of meetings for all regions globally. In 2018, meeting attendees and budgets will be even more tightly managed to maximize effectiveness. Download our 2018 Global Meetings and Events Forecast to find out more!

2018 Global Meetings and Events Forecast

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Gain valuable insight into the world of Meetings & Events in 2018

The meetings industry continues to change and evolve. In our Forecast you will gain insight into meeting trends and activity on a global and regional basis for 2018. You will learn what will likely impact the meetings industry and what it could mean for your meeting program at the regional and global levels. In the report, we also explore implications and recommended actions for your meeting owners.

Many companies participated in a benchmarking exercise where they were asked questions about their implementation, definition, and adoption of meetings management practices. Based on their scores, companies were categorized into one of four SMM stages: Individualized, Consolidated, Strategic, or Optimized. This special section gives you insight into where the companies surveyed sit on the continuum.


As an economic growth zone, multi-national organizations are increasing their presence across China. As a result, meetings activity is increasing in China. Therefore, it is important to understand how to plan and execute meetings & events in a compliant way across this high-risk country. This special section of the forecast provides insight into the basic steps you can take to mitigate risk when planning meetings or events in China.

Learn About Regional and Global Trends for 2018

Benchmarking Your Meetings Management Journey

Mitigating Risk Across Meeting & Event Planning in China

Understanding Your Attendees: The Key to Event Success

Every event attendee comes with their own perspective, goals and personality from The Social Butterfly to The Reluctant Attendee. Understanding these personalities at a high level can give insight into how your events can be tailored to meet attendee’s varying needs. While solving for everyone isn’t always realistic, planning with likely attendee personas in mind is a great first step.

Take our online program assessment to understand how you score and the potential next steps for your meetings management journey.