It’s safe to say that the meetings and events industry can have a huge influence in helping to minimize the negative impact on the environment. For this reason, there are several benefits to building a sustainable meetings and events program for all stakeholders involved. With an increased focus on environmental, social, and governance (ESG) factors, companies can improve their competitive advantage, mitigate risk, and capitalize on opportunities. Developing a program can also help demonstrate your organization’s ESG agendas, including environmental sustainability, diversity, equity, and inclusion whilst showcasing your principles and values.

Some of the benefits of building a sustainable meetings and event program include:

  • Raising awareness and inspiring change.
  • Empowering your brand´s reputation.
  • Attracting investors, sponsors, and clients.
  • Generating cost savings.
  • Increasing attendees’ health and well-being.
  • Greater connection and reward for attendees.
  • Attracting top talent.
  • Triggering innovation.

If you organization is looking for ways to minimize greenhouse gas emissions, shrink its carbon footprint, and promote responsible and limited consumption, check out our roadmap on how to build a best-in-class sustainable events program.