It is our pleasure to bring you our fourth annual global forecast for the Meetings and Events industry. In reviewing the results of the forecast surveys and observing worldwide activity in the marketplace, it appears that meetings are very much ‘back in business’, in particular as a key component of sales and marketing strategies for many organizations. We see meetings playing a critical role in an overall return to business fundamentals due to powerful drivers, such as compliance, global expansion and standardized processes that will help to reduce risk and elevate its visibility and strategic importance within companies.
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