With all the buzz about how Millennials are changing the workplace and shifting planners’ meeting strategies, it should come as no surprise that this generation – defined globally as individuals born between 1981 and 2000¹ –is perhaps the most influential force in the incentive travel space today. Millennials are taking their turn in the driver’s seat and rewriting the formula for a successful incentive program.

Prevue magazine recently completed a joint research study² with the Incentive Research Foundation (IR F) to determine how companies are adjusting their incentive trips with this generation in mind. A full 77% said they see generational demographics changing the way they plan events in the next two to five years. Many of those changes are already in full swing. 94% have altered the trip’s activities, 76% have changed the entertainment and 66% have stepped up the social media around the trip.