Survey: How to Effectively Communicate Your Hotel Program to Travelers

You do not need a study to tell you that effective communication is key to boosting hotel attachment — you need one demonstrating what communication strategies actually work with travelers.

So American Express Global Business Travel teamed up with market research firm GfK to get those answers from 500 corporate travelers in the United States. We produced a summary of our findings, which touches upon:

• What your messaging should focus on (i.e., the benefits to them, not you)
• Surprise, surprise! Travelers do want more correspondence from the travel management company
• Three quick tips to improve communication with traveling employees

To learn more, fill out the form below and click on “Submit.” You then will be redirected to a new screen, where you can download an infographic with the findings.

And if you are interested in finding out more about travelers’ hotel booking behaviors and other ways you can boost compliance, click here.